ICBS Everywhere

Those of us who are old enough to remember the “Parts is Parts” and “Where’s the Beef?” campaigns are well aware that there are many, many myths about McDonald’s. I think that we can all agree that busting them is a good idea. But it is questionable whether McDonald’s should be the ones doing the […]

I usually cringe when I read a comment by a skeptic arguing that “correlation does not prove causation”. Of course, it’s true that correlation does not prove causation. It’s even true that correlation does not always imply causation. There are many great examples of spurious correlations which demonstrate clearly just how silly it is to […]

Unless you’ve been living under a rock, you’ve probably heard that some of the people who stood in line for hours to be the first to get an iPhone 6 Plus pulled those phones out of their pockets a day or two later to find them bent. If you haven’t, I suggest you go to […]

I felt compelled to write about eyewitness memory by a recent blog entry which I feel paints a misleading picture of the nature of memory and the (un)reliability of eyewitness memory. Other skeptics have written about the subject and coverage has ranged from the pretty good to not so great. This blog post is somewhere […]

Just the color of the room can play a huge role in how we feel and act. Paint the walls blue, and studies show you may be more creative. Paint them red, and you may be more vigilant or more sexy. Change to green to calm yourself down. But if you really want something off […]